A consumer movement has sprung up in France that is supporting producers against impossible supermarket price deals as well as promoting sustainability. Initially started in November 2016 to protect dairy farmers – many of whom were going out of business – from being forced to sell milk at little more than it cost them to make it, C’est qui le patron?! (Who’s the boss?) is now the country’s fourth-biggest milk brand.
The co-operative, which has 7,500 members – who have paid €1 to join – sells more than 30 other lines including meat, fish, honey, fruit juice and chocolate, where the prices are set to protect producers’ incomes and they are made to sustainable specifications. It reports that its organic butter and free-range eggs have proved particularly successful and that its products are now bought by 11.5 million consumers – proving that not everybody is purely motivated by price, and that sustainability (both that of producers and the products themselves) is a growing concern among the public.
Photo: CQLP founder Nicolas Chabanne
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A consumer movement has sprung up in France that is supporting producers against impossible supermarket price deals as well as promoting sustainability. Initially started in November 2016 to protect dairy farmers – many of whom were going out of business – from being forced to sell milk at little more than it cost them to make it, C’est qui le patron?! (Who’s the boss?) is now the country’s fourth-biggest milk brand.
The co-operative, which has 7,500 members – who have paid €1 to join – sells more than 30 other lines including meat, fish, honey, fruit juice and chocolate, where the prices are set to protect producers’ incomes and they are made to sustainable specifications. It reports that its organic butter and free-range eggs have proved particularly successful and that its products are now bought by 11.5 million consumers – proving that not everybody is purely motivated by price, and that sustainability (both that of producers and the products themselves) is a growing concern among the public.
Photo: CQLP founder Nicolas Chabanne