In July 2020, the UK saw the launch of its first online shopping service that delivers food, drinks and household essentials from big-name brands in returnable, reusable packaging.
Loop provides customers with the ability to purchase groceries and other products that come in reusable packaging, as opposed to single-use plastic. Backed by leading brands such as Unilever and PepsiCo, the company’s business model has been named as one of the most ambitious attempts to eliminate plastic waste from household shopping.
The website initially launched with 150 products in refillable containers, promising that more lines from major brands would soon follow. Favourites such as Heinz and Coca-Cola have been reformatted to make them eligible for sale on the site, in a major shift towards reusables rather than disposables. Ironically, this means that Heinz ketchup, for instance, will be delivered in the glass bottles it originally came in back in the 1890s.
The containers will be returned, washed and reused up to 100 times. The scheme, run by recycling company TerraCycle, was previously launched in the US and France and is planned to be introduced to Japan, Australia and Canada in 2021.
further reading…
In July 2020, the UK saw the launch of its first online shopping service that delivers food, drinks and household essentials from big-name brands in returnable, reusable packaging.
Loop provides customers with the ability to purchase groceries and other products that come in reusable packaging, as opposed to single-use plastic. Backed by leading brands such as Unilever and PepsiCo, the company’s business model has been named as one of the most ambitious attempts to eliminate plastic waste from household shopping.
The website initially launched with 150 products in refillable containers, promising that more lines from major brands would soon follow. Favourites such as Heinz and Coca-Cola have been reformatted to make them eligible for sale on the site, in a major shift towards reusables rather than disposables. Ironically, this means that Heinz ketchup, for instance, will be delivered in the glass bottles it originally came in back in the 1890s.
The containers will be returned, washed and reused up to 100 times. The scheme, run by recycling company TerraCycle, was previously launched in the US and France and is planned to be introduced to Japan, Australia and Canada in 2021.