In 1999’s Cannibals with Forks: The Triple Bottom Line of 21st Century Business, John Elkington explains that economic prosperity, environmental protection and a fair society (the so-called triple bottom line) can be achieved if businesses are engaged with all of these issues – not just the first one – and persuaded to help make them a reality. Elkington, a world authority on corporate responsibility and sustainable development, says it is not only possible but necessary for businesses to come to society and the planet’s aid, because only sustainable policies and practices will lead to a prosperous future. And the good news is that there are many examples of businesses that are doing just that.
further reading…
In 1999’s Cannibals with Forks: The Triple Bottom Line of 21st Century Business, John Elkington explains that economic prosperity, environmental protection and a fair society (the so-called triple bottom line) can be achieved if businesses are engaged with all of these issues – not just the first one – and persuaded to help make them a reality. Elkington, a world authority on corporate responsibility and sustainable development, says it is not only possible but necessary for businesses to come to society and the planet’s aid, because only sustainable policies and practices will lead to a prosperous future. And the good news is that there are many examples of businesses that are doing just that.