Natural Capitalism: Creating the Next Industrial Revolution, by environmentalist and entrepreneur Paul Hawken, physicist Amory Lovins and environmentalist and author Hunter Lovins, sets out how businesses can be both profitable and environmentally friendly. By applying market principles to natural resources, their use or misuse will materially affect businesses’ performance, and it is plain to see for everyone what the ‘value’ of each resource is. The industrial revolution they propose will see “the conservation of resources through more effective manufacturing processes, the reuse of materials as found in natural systems, a change in values from quantity to quality, and investing in natural capital, or restoring and sustaining natural resources” – and it is only by doing this that businesses, and people, will survive.
further reading…
Natural Capitalism: Creating the Next Industrial Revolution, by environmentalist and entrepreneur Paul Hawken, physicist Amory Lovins and environmentalist and author Hunter Lovins, sets out how businesses can be both profitable and environmentally friendly. By applying market principles to natural resources, their use or misuse will materially affect businesses’ performance, and it is plain to see for everyone what the ‘value’ of each resource is. The industrial revolution they propose will see “the conservation of resources through more effective manufacturing processes, the reuse of materials as found in natural systems, a change in values from quantity to quality, and investing in natural capital, or restoring and sustaining natural resources” – and it is only by doing this that businesses, and people, will survive.