Published just before the advent of a new millennium, No Logo encapsulated a burgeoning anti-globalisation movement and anxieties around the sway of big business and the hypnotic and perfidious influence of brands at a time – 1999 – of heightened existential awareness. It has stood the test of time, thanks to the issues highlighted (such as the loss of individual identity and power to corporate governance) remaining unresolved.
further reading…
Published just before the advent of a new millennium, No Logo encapsulated a burgeoning anti-globalisation movement and anxieties around the sway of big business and the hypnotic and perfidious influence of brands at a time – 1999 – of heightened existential awareness. It has stood the test of time, thanks to the issues highlighted (such as the loss of individual identity and power to corporate governance) remaining unresolved.